Mint Referral Program

Creative strategy and development of program launch materials for Mint, U.S. Pharma’s Employee Referral Program.

the challenge

• Create a compelling and on-brand campaign that stood out from the standard communications from HR
• Connect the personal motivations of employees providing referrals to the company’s success
• Design a way to utilize employee-provided imagery of varying quality while maintaining visual consistency across executions

the results

The program look and feel is being adopted and rolled out enterprise-wide.