Creative strategy, art direction, and development of visual system for internal programs
Creative strategy, art direction, and development of employee brand visual system
Creative strategy, art direction and development of visual system for internal programs
Simplify and align LS&Co. HR department communications under one cohesive system
Work closely with the LS&Co. HR communications team on a creative strategy to align all HR programs under 4 distinct program value propositions
Designed a visual system that aligns with the corporate brand, yet is unique for HR
Developed brand guidelines and toolkit
Art directed custom icons to build out the visual language
Internal clients and executive stakeholders were thrilled with the results
Enthusiasm and rapid adoption of the visual system by internal business partners and vendors
Continued integration and extension of visual system to other communication channels