InsightXchange

Creative strategy and development for thought leadership event series.

the challenge

Create a bold identity that would stand out in the healthcare thought leadership event space. The identity needed to successfully communicate credibility and exclusivity and position McKesson as an innovative thought leader to a select group of healthcare leaders in the area.

the approach

• Created a look and feel that was easily adaptable to event partners
• Minimized the use of corporate branding to position McKesson as a thought leader and partner
• Used bold color and icons to stand out from the crowded healthcare space

the result

Look and feel was implemented across multiple touch points from email invitations to on-site signage. Of the healthcare leaders invited, 68% attended this exclusive event.