Creative strategy, art direction, and design execution for thought leadership articles.
Creative strategy, art direction, and design execution for thought leadership articles.
Develop a set of illustrated layouts for lead-generation emails, driving traffic to thought leadership content in the form of landing pages and downloadable thought leadership articles.
Based on the brand guidelines, the design studio developed a more complex editorial illustration style to bring article content to life, positioning McKesson as a thought leader.
Open rates for Market Insight emails are almost 4x higher than the industry average (9.8% vs. 2.5%).