Creative strategy, art direction, and development of Open Enrollment campaign for Levi Strauss & Co.
Creative strategy, art direction, and development of Open Enrollment campaign for Levi Strauss & Co.
Creative strategy, art direction, and development of campaign for employee health benefits
Increase participation in health-related tasks, a key company wellness goal, by creating a compelling campaign that was easy for employees to remember and understand
Worked closely with the LS&Co. HR communications team on a creative strategy to simplify and quickly communicate the program details
Used a chalkboard texture for visual interest and to emphasize the tasks required to qualify for free medical insurance premiums
Extended the campaign across multiple deliverables including posters, LCD screens, e-cards, and postcards
Internal clients and executive stakeholders were thrilled with the results
Employees understood the concept and communications in general, which resulted in a sharp drop in the number of calls the service centers they typically receive with program launches