Creative direction and design development of brand assets for product launch
Creative direction and design development of brand assets for product launch
Creative direction and design development of brand assets
The Cala Trio team needed easy-to-use tools for content owners and design partners to use when creating marketing materials for their product launch
Developed an iconography style and collaborated with an illustrator to create a custom icon library for use across marketing channels
Built a ppt template with a range of customizable layout options
Designed a flyer template for sales and education materials
“With Sherrie's collaborative approach and working style, Cala Health was able to deftly and nimbly launch Cala Trio, the company's first therapy, to the timeline set by leadership and investors. Developing templates of marketing assets, Sherrie helped bring the Cala Trio brand to life and empowered the company to build brochures and presentations that support Cala Health in tracking to its goal of supporting hundreds of patients in its first few months of commercial activity.”
Tony Francisco, Product Manager at Cala Health