
Levi Strauss & Co. Expectations
campaign
Creative strategy, art direction, and design development

Levi Strauss & Co. Expectations
Creative strategy, art direction, and development of employee awareness piece





Levis Strauss & Co. Expectations
Creative strategy, art direction, and development
the challenge
Educate and raise employee awareness of the company core values as part of Levis Strauss & Co. employee brand activation.
the approach
Developed custom icons for each Expectation
Designed an educational piece highlighting each Expectation featuring employee images
the results
Brochures rolled out at annual leadership summit, desk drops for home office employees, and incorporation into new employee experience