Creative strategy, art direction, and development of campaign, and program materials for Levi Strauss & Co. Employee Stock Purchase Program launch
Creative strategy, art direction, and development of campaign and program materials for Levi Strauss & Co. Employee Stock Purchase Program launch
Creative strategy, art direction and development of campaign and program materials for Employee Stock Purchase Program launch
Drive awareness and participation in LS&Co. post-IPO Employee Stock Purchase Program
Worked closely with the LS&Co. HR communications team to simplify the message to one compelling concept of employees owning a piece of the company they work for
Leveraged the new brand system to help tie the stock purchase benefit into the larger value employee proposition
Extended the campaign across multiple deliverables including posters, LCD screens, e-cards, and brochure
80% email open and 40% conversion rate
Internal clients and executive stakeholders were thrilled with the results
Survey feedback: “Sets the standard for simplification” “Easiest enrollment I have ever had over my long career.”