Creative strategy, art direction and development of look and feel for annual National Sales Conference. Included environmental graphics, website, event app, collateral, and onsite executive Keynote support.
Creative strategy and development for annual National Sales Conference.
Creative strategy and development for annual National Sales Conference. Included environmental graphics, website, event app, collateral, and on-site executive keynote support.
Develop a look and feel for an event that multiple stakeholders across the company could agree upon and feel excited about.
Created an evergreen look and feel that aligned with corporate brand but was still unique to the event
Art directed custom illustrations to reinforce core attributes of event (Collaborate, Celebrate, and Accelerate)
Saved McKesson over $35K by keeping the design development and execution in-house
Visual identity is being extended to the rest of the year’s training events